The Puerto Rican that can sing and dance. Such a stylist that goes beyond the dancing and the culture from where he comes from. Born from the city of San Juan, Puerto Rico, the 29-year old musician of raggaeton and Latin R&B, among others, has been called the “triple threat” of modern raggaeton – composer, singer, and dancer. But going beyond the lines of everything relating to music – Alejandro has a pretty compelling backstory that led him to this point.
At a very age, his first love was not music – it was soccer. His favorite player was Cristiano Ronaldo. And he spent countless hours, in an attempt to perfect his soccer skills. But life took a turn in his life, including siblings and his mother, as money was very scarce. And at a major crossroad, he decidedly flipped the script and started to get into the hobby of writing music. And thanks to several friends of his, he is widely approached by talent scouts to start brewing and perfecting his musical talents. The ironic part – his lyrics were of R&B material, but with an American approach, in lieu of traditional raggaeton. And this was in the mid 2010’s – raggaeton artists, including Daddy Yankee, Nicky Jam, Arcangel, among others – they were the mainstream in the country. But there was also an underground scene of artists, with the likes of Ozuna, Anuel AA, Bryant Myers, among others, were musicians of trap and raggaeton.
But as he gained more momentum in the underground scene, the entire country was devastated from Hurrican Katrina in 2018. Many lives lost. And many others, had to relocate, in hopes to reestablish themselves once again. And in Alejandro’s case – he returned back to Puerto Rico, thanks to his label, in hopes to reestablish his musical career (once again) and the adrenaline did not stop for him.
Many hours in the studio, including countless hours on dancing, he has now presented himself as a Puerto-Rican born, with influences from American R&B and dancing styles, including Usher and Justin Timberlake – to bring the musical lyrics of ragaeton and R&B onto the live stage. The kind of live show that he brings to the stage – very rare, but inspiring. When one sees him live on-stage, it does not takemuch for the audience to know that he can sing and move like R&B. But his appearance is raggaeton.
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